Problem-First Product Studio

We find the friction.
Then we remove it.

Problems We’re Solving

8 problems
08 Internal
  • internal
  • cli
Since2026

Problem Statement

AI agents can do enormous work — but without the structure of a real company around them, they just freelance.

07 Internal
  • internal
  • cli
Since2026

Problem Statement

Every operator has a pile of small tasks not worth a hire — and not worth ignoring.

06 Internal
  • macos
  • internal
Since2025

Problem Statement

Generic content tools are built for everyone. Which means they're optimized for no one.

05 Retired
  • web
  • builder
Since2023

Problem Statement

Educational game builders made games kids could spot from across the room.

04 Exited
  • web
  • saas
Since2023

Problem Statement

Newsletters are one of the last channels you actually own — and a part-time job to maintain.

03 Retired
  • web
  • marketplace
Since2022

Problem Statement

Educational game marketplaces are built for buyers. Creators are inventory.

02 Live
  • web
  • saas
Since2021

Problem Statement

Speech-Language Pathologists were burning every evening preparing the next day's session.

01 Exited
  • web
  • saas
Since2020

Problem Statement

Personalization software was either too brittle to scale or too opaque to trust.

ALWAYS OPEN

We’re always looking for new problems worth solving.

The list above isn’t a portfolio. It’s a snapshot. New friction is everywhere — and there’s always another one we’re starting to take apart.